Masterclass SEO Casesetudy : $2.75B valuation & A simple strategy

Masterclass is an online education platform that provides courses across a range of industries and subject areas.  Since being founded in 2015, they have reached a $2.75 billion valuation. A lot of that success can be attributed to their organic search growth.  Key Takeaways Simplicity rules: Too many “Gurus” overcomplicate SEO. Yes, it’s all about […]

A Gymshark SEO Case Study : A Headless & MACH Future

With over 14 websites and millions of visitors per month, managing Gymsharks SEO is not a job for the faint of heart. Luckily for us, Scott Salter Gymshark’s SEO & Content manager, and Ben Pusey, the Product Manager, have given some fascinating insights into how Gymshark has evolved its website over the years to drastically […]

Wise.com SEO Case Study : A Content Machine Masterclass 

Wise.com adopted programmatic SEO way before it became a trend as it is now in the SEO industry, and they’ve paved the way for many others to follow. Currently, they drive an estimated 30.3M visitors to the site from the SERP a month, which has continued to compound since they migrated from transferwise.com back in […]